Stance

In the modern world, a corporation’s primary competitive strength is less derived by its physical capital and more by its intangible assets. Among these, trade marks play a pivotal role in shaping brand identity, market presence, and long-term commercial value. This article explores the rising practice of leveraging trade marks as collateral, and how businesses can use the value of their brands to access funds.   Trade Marks as Collateral: Concept and Method   A trade mark wh

In the evolving landscape of commercial litigation in India, Section 12A of the Commercial Courts Act, 2015, has emerged as a pivotal procedural checkpoint. It mandates pre-institution mediation  for all commercial disputes, unless the suit “contemplates any urgent interim relief.”  This provision, while aimed at reducing litigation and promoting amicable resolution, has been a topic of contest in the realm of Intellectual Property Rights (“IPR”) litigation, where urgency is

In July 2025, the Indian Patent Office (IPO) released comprehensive new guidelines for examining Computer Related Inventions (CRIs)...

In today’s ever-progressing day and age, tattoos have evolved from a niche subcultural expression to a mainstream form of art. As the...

In today’s world, advertising is a key way to attract consumers and build awareness about a brand. When a brand is promoted by comparing...

In today’s era of technological advancement in the field of production, sampling has become a cornerstone of creativity. From hip-hop to...

The Advisory for the regulation of Dark Patterns   The Central Consumer Protection Authority (“CCPA”) has recently on 5 June...

With evolving market trends and intensifying economic competition, businesses and brands are constantly seeking new ways to stand out. As...

In current digital landscape, where transparency is more important than ever, influencers wield significant power—not just to shape...