In the modern world, a corporation’s primary competitive strength is less derived by its physical capital and more by its intangible assets. Among these, trade marks play a pivotal role in shaping brand identity, market presence, and long-term commercial value. This article explores the rising practice of leveraging trade marks as collateral, and how businesses can use the value of their brands to access funds.   Trade Marks as Collateral: Concept and Method   A trade mark wh

In the evolving landscape of commercial litigation in India, Section 12A of the Commercial Courts Act, 2015, has emerged as a pivotal procedural checkpoint. It mandates pre-institution mediation  for all commercial disputes, unless the suit “contemplates any urgent interim relief.”  This provision, while aimed at reducing litigation and promoting amicable resolution, has been a topic of contest in the realm of Intellectual Property Rights (“IPR”) litigation, where urgency is

In July 2025, the Indian Patent Office (IPO) released comprehensive new guidelines for examining Computer Related Inventions (CRIs)...

In today’s ever-progressing day and age, tattoos have evolved from a niche subcultural expression to a mainstream form of art. As the...

In today’s world, advertising is a key way to attract consumers and build awareness about a brand. When a brand is promoted by comparing...

In today’s era of technological advancement in the field of production, sampling has become a cornerstone of creativity. From hip-hop to...

The Advisory for the regulation of Dark Patterns   The Central Consumer Protection Authority (“CCPA”) has recently on 5 June...

With evolving market trends and intensifying economic competition, businesses and brands are constantly seeking new ways to stand out. As...

In current digital landscape, where transparency is more important than ever, influencers wield significant power—not just to shape...

An Internet address, i.e. , a domain name, acts as the primary means for consumers to locate a website. As much as the brand owners would...

INTERPLAY BETWEEN SECTION 11 AND SECTION 34 OF THE TRADE MARKS ACT, 1999 The Trade Marks Act, 1999 (hereinafter, the “ Act ”), aims to...

Intellectual art can take various forms of innovation and creation including books, articles, songs, musical compositions, films, and...

Bad faith is generally understood as a narrow legal concept that is a shade milder than malice and implies breach of faith or wilful...

The rampant rise of social media influencers has drastically changed the advertising landscape in India. The paradigm of content...

In the complex world of brand development and association, single colours have emerged as a powerful and sophisticated branding strategy....

The names of cities, states and countries are often used by businesses to refer to their goods and services. Some well-known examples are...

The goodwill and reputation of a brand is built, in large measure, on the quality of the goods and services in relation to which it is...

Recently, the Indian Patent Office published "The Draft Patent (Amendment) Rules, 2023”. In recent years, with the increase in the number...

In the first part [P1] of this two-part article, we compiled the global innovation landscape and market trends in the meat substitute...

Recently, the Bombay High Court has pronounced a series of decisions in matters in which parties appealed decisions of the Trade Marks...